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It’s been about two weeks since my mobile development learning session with Samson, and my notes indicate one of two things: either I was completely fried at the end of the conversation, or this last piece is the least exhilarating part of the whole process process.  But let me spin it for you this way—you’ll probably be very excited to complete the last of the paperwork and get your app live by the time testing is done.

Let’s hope so, because paperwork is what you’re in for.  The (yes, “rigorous”) App Store web application is nine pages long.  Apple asks for more information about your business, some information you’ll have to obtain from the developer, and these questions:

- Who will use the app?
- What is the app about?
- What is the primary language of the user?
- What is the purpose of the application
- How should the app be categorized?
- Will you charge for your app?  (see below)
- What color is your grandmother’s hair?
- And many, many, many other questions about the app itself.

 

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In Part Two of our series, you brilliantly decided to develop a mobile application for your business, and for the purposes of the remaining posts we’re going to assume that you also decided you want a native app in addition to a WAP site.  Yes, it all seems very “Choose Your Own Adventure®”, especially considering the ramifications of the next critical determination you must make:

Which Smartphone platform is most appropriate for your customers?

You will not be asked to defeat the abominable
snowman during the development phase.
Image courtesy of: Chooseco LLC, Waitsfield, VT ©2010

From a development standpoint...

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Let me tell you a few things about Samson Chu our Director of Offshore Operations and, henceforth, Resident Mobile Development Guru:

1. Since I have been at Logic he has traveled to a client site in Texas four days each week.  This man is committed to our clients.
2. Despite the seemingly endless travel, he is constantly upbeat and friendly…
3. even when he is having a difficult Friday and you sit down in his office and say, “Hi, how are you?  Oh, sorry about the bad day, but would you mind telling me everything there is to know about developing a mobile application so I can write a blog post or two?”…
4. though he will torture you with delicious-smelling French fries (you have not allowed yourself fast food fries since July 2006) while you listen to his undeniable expertise on the matter.

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Imagine, if you will, that you are sitting at a networking event or cocktail hour.  The people are fascinating; the conversation is engaging and lively.  You’re the marketing director for IT solutions experts, and someone asks you what your company does.  You begin to explain to your audience, most of whom are not in the industry, that your firm develops mobile applications.  You inevitably receive this reaction:



“Oh, I have a GREAT idea for an iPhone app!  You should create an app that [insert aforementioned great idea, delivered with fever-pitch, breathless enthusiasm].”





A mythical Ann Arbor beach cocktail establishment, for which the author wishes in vain.

Now truly, I (as I am referring to myself above, but I’m sure you caught on to that fairly quickly) loathe cutting people off in conversation, but it’s one of those times that I interrupt a speaker and explain...

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