By Angela Kujava on
9/3/2010 1:23 PM
This morning I googled “technology and relationships” to come up with supporting evidence for my original idea for this post. After reading the first three articles lucky enough to win Google’s super secret SEO algorithm game, I realized that I was thinking way too broadly. Discussing generally the effect technology has on our relationships, business or otherwise, is akin to figuring out “what’s wrong with kids these days.” People will forever argue it, but the elusive answer will evolve with both respondent and time.
Rather than fritter away time waxing philosophical, let’s get to the point: Logic’s team recently spent some quality casual time with customers and friends. It was great. We brought iPads, and only a few guests touched them. In many ways, that was great, too...
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By Angela Kujava on
7/30/2010 12:36 PM
 It started out so simply. Jimmy wanted us to download some Keynote presentations we created to his iPad. At the time, they resided exclusively on Matt’s iPad. So, logically, I sent a note to Matt requesting that he email them to Jimmy.
Minutes later this appears in my inbox:
From: Matt Sarkesian
Sent: Wednesday, July 28, 2010 10:55 AM
To: Angela Kujava
Subject: RE: E-mailing Keynote presentations
Okay, might have a problem. I sent the first 3...and now my iPad has frozen on sending the 4th…and the screen is actually breaking up??
While it didn’t sound great...
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By Angela Kujava on
7/19/2010 8:31 AM
 Of course Steve Jobs and Team Apple have found a way to make the tablet cool. Approximately eleventy kajillion people have purchased an iPad or are expected to do so by the end of next year. I’ll admit it was pretty hip (in a really absurd way) to sit in my basement and watch a tornado approach Washtenaw County just hours after feeling a detectable earthquake at my desk. But before I wax philosophical on the craziness that was June 23, back to the iPad...
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By Angela Kujava on
6/29/2010 2:51 PM
 If you are providing your application to customers rather than using it internally, you can count on a honeymoon period during which people will be thrilled by the mere fact that you have a mobile app to offer. But let’s dig deeper in the “what should I do with my mobile app” conversation, because you can only bank on the cool factor for a while.
Your primary goal in designing your mobile app is ensuring that your patrons make using the app a habit, and that it’s not just the next fad they abandon in short form...
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By Angela Kujava on
6/24/2010 8:47 AM
You may have read that we now have an office in Irvine, California. It was a timely move. People there are banging down our Regional Director’s door, asking for every bit of information he can give them about developing mobile applications, especially on iPad app development. What is really interesting is that people on the West Coast don’t need to be convinced that they need a mobile app, what they need is discerning exactly what their app should and can do.
 It’s a funny concept, the assertion that “I want it, but I don’t know what I’ll do with it...”
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By Angela Kujava on
6/10/2010 12:07 PM
 There’s a lot to like about our summer intern, Taylor Milligan. For starters, she’s incredibly bright in a very well-rounded way. This electrical engineering major is also adept in literary endeavors, and splits her time assisting both our IT and marketing departments. This broad skill set is likely attributable to her ongoing University of Michigan education, but I digress.
There’s also the fact that she totally gets the Transform concept. It’s not just that she understands the message we’re hoping to relay, but she has a deep comprehension of why the concept of transformation is so critical for our economy and our customers.
So does BlueCross BlueShield of Kansas City...
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By Angela Kujava on
5/28/2010 2:44 PM
Perhaps you can relate: as with many service businesses, marketing Logic Solutions can be quite a challenge; since we’re a service company we don’t plaster our name on a product. We also don’t sell products. In fact, our customers own everything we do for them when the project is finished. Not only that, but given the fact that Logic provides such a wide array of services (shockingly, people don’t naturally conclude that staffing in China is done by the same company that writes iPhone apps!) it’s hard to develop a five second “elevator pitch” that accurately reflects this company…unless you think about it in abstract.
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By Angela Kujava on
5/24/2010 2:30 PM
Often we are amazed by the extraordinary things our clients do in their personal time. Sometimes we are truly staggered.
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By Angela Kujava on
4/29/2010 1:26 PM
Shanghai Pavilion “New Horizons Forever”
Friends, I am fascinated. FASCINATED.
For the sake of full disclosure, you should know that I almost always enjoy a good spectacle. It’s why I A.) love football games in Michigan Stadium and B.) was so disappointed by the utterly benign Ann Arbor Google Fiber “flash mob” that wasn’t.
While doing research on the World Expo 2010 Shanghai China, I have come to understand just how spectacular this event will be.
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By Angela Kujava on
4/16/2010 9:34 AM
Do you remember the scene in Jurassic Park in which the island visitors learned that it wasn’t, in fact, the mighty Tyrannosaurus Rex that was the most fearsome of all dinosaurs, but the cunning Velociraptor that used language, teamwork, and higher-level thinking to hunt its prey? Though smaller than the T-Rex and certainly less powerful, Velociraptor is arguably considered one of the most impressive and intellectual Crustaceous reptiles.
I had hoped that opening the iPad would be like that. After all, Steve Jobs said, “The iPad is the most advanced piece of tech that I've ever worked on at Apple." So, I had hoped that we would unwrap the stereotypically minimalist box and learn how spot-on Apple’s “magical and revolutionary” marketing slogan is. Though perhaps unreasonable, I wanted to believe that I would touch it and recognize that the iPad could replace the laptop computer as we know it...
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