Dura Automotive Systems: A new Web strategy for a major supplier to the global automotive industry.

"Dura is very excited to offer this new communication tool to our key audiences. Our site, www.duraauto.com, is a major step forward in creating a single Dura brand identity, worldwide. We look forward to continually upgrading the site with new features, as well as expanding our language options."

- Director of Marketing, Dura Automotive Systems

Dura homeWith 20,000 employees in 14 countries and annual sales exceeding $2.6 billion, Dura Automotive Systems is the world's largest independent producer of cockpit sub-systems and a leading supplier of other automotive components. Dura utilized Logic Solutions' technical and creative expertise to design a web site and e-business plan for the future.

The site serves the information needs of investors, suppliers, the media, and potential employees. But it's Dura's products that really shine, with boldly colored photos and detailed descriptions. Customers can learn about all of the major components and accessories that Dura builds. To find what they're looking for, they search the site by product name, or navigate by clicking on "ghost cars" that illuminate Dura product areas.

Other notable features include:

		A downloadable screensaver with audio and 3D logo animation
		Rich investor content, including current stock price (15-minute delay), history, earnings estimates, annual reports, and more
		A database-driven "Facility Locator" to find any of Dura's more than 80 facilities in 14 countries
		Career information and links to open positions