On NBC's Parks and Recreation, Rob Lowe plays Chris Traeger, a character that frequently and with great passion misuses the word "literally". His conviction to his assertions, and his pronunciation of the word itself(super strong stress on the first syllable "LIT...really"), make you think his usage might almost be correct...but it's generally not. For example:

"My body is finely tuned like a microchip, and the flu like a grain of sand; it could LITERALLY shut down the entire system."

Literally is a much abused word in popular culture, especially among teenagers who are literally embarrassed to death about everything. Therefore, I am launching a one-woman campaign to raise the popularity of its oft-correct counterpart in our everyday vernacular. Here goes:

It's been FIGURATIVELY forever since I've posted.

My last post was June 22, which almost precisely coincides with the beginning of our Showcase product launch planning. If you haven't been following our newsletter, Showcase is Logic's catalog mobile app that allows companies to not only display their products in an innovative, beautiful manner, but provides a means for sales staff to prepare quotes and take orders instantly, at the point of sale.