Logic Solutions Announces Leading-Edge Website For Bavarian Inn Of Frankenmuth, An Old-World Michigan Icon

Resort’s Online Sales More Than Double In First Month

FOR IMMEDIATE RELEASE – ANN ARBOR, MICH. – October 26, 2007 – Ann Arbor-based Logic Solutions, a leader in full-service web innovation, played a key role, along with Halo Creative Group and Hile Design in delivering a fresh, high-impact website redesign to Bavarian Inn of Frankenmuth, www.bavarianinn.com. Bavarian Inn, a premiere Michigan tourist destination with lodging, dining, and shopping, specializes in warm, Bavarian-style hospitality.

The resort’s new website created immediate buzz and online merchandise sales more than doubled in the first month post-launch.
Completed in just a few months, the website and online store include a robust content management system that provides the resort with a tremendous long-term competitive advantage:

		An online store of unique resort products. Resort staff can add and edit products, set pricing, highlight special items, set sale items by date, and more.
		Fun, interactive, state-of-the art FLASH technology promotes the “Dine, Stay, Shop, Play” theme with engaging, high-interest imagery and audio.
		Custom-designed web page templates allow resort staff to independently add and update website pages while retaining marketing consistency.
		Date-based Calendar of Events allow resort staff to create a searchable database of year-round attractions and events that displays on website pages and automatically updates based on date.
		Banner ads direct cross-traffic to important, timely features of the site and auto-update based on date, so are easily swapped and updated to suit the seasons.
		Website pages seamlessly integrate with other essential resort systems, including online reservations and email signup/marketing applications.
		The resort’s brand promise of unparalleled warmth, hospitality, and family fun is delivered consistently to its diverse user groups – from children to adult guests, from students to professional event planners – and across diverse platforms, including Internet Explorer, FireFox, Netscape and Safari.

“Old World” doesn’t mean “Old School.”

Although embracing an old-world approach to time-honored recipes, homemade quality, and excellent service, the resort’s management team wanted leading-edge development tools and technology to meet their long-term needs for an engaging, easily updated, self-maintaining website and online store.

“The website team was experienced and professional, listened carefully, and was highly responsive to our varying needs,” said Amy Grossi, Operations Manager for Bavarian Inn. “Since the day the new website was launched, we have received many compliments from our guests on the new design. They tell us that all the information is at their fingertips and is easy to find. What more could we want from a very comprehensive site?”

Bruce Richardson, Chief Operating Officer at Logic Solutions, added, “From the beginning stages to the final launch date, we followed a concise, established design process which allowed us to complete this large project on time and within budget.”