April/May 2015 Newsletter

Marketing Team Newsletter

A Note From the Office Manager

lsi-mugsLet me begin by saying that I love hats. This is undoubtedly a good thing because during my 15 plus years at Logic, I have worn and continue to wear many different hats. Let me take you through a typical day:

When I first arrive at the office in the morning, I usually put on my hat for tidying up the kitchen, which includes making sure there is plenty of water in the hot pot for tea as well as in the Keurig for coffee drinkers. While this might not sound important, that first cup of tea or coffee can definitely make a difference in the mood of some employees. You know who you are.

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Jimmy’s Corner: High-Speed Trains, High-Speed Technology

IMG_2072The train conductor announced “We are now entering the new high-speed section from Kalamazoo to Chicago at 100 miles per hour.” I excitedly texted my assistant, Linda, “I am going to get to Chicago in four and half hours now!” It’s an improvement from the five and half hours it took to get to Chicago a year ago on the same train. I guess over the course of 30 years, it counts as a major improvement.

The trip to Chicago today is the third time I’ve ridden a “high-speed” train in three weeks in three countries. Each ride gave me insight into how high-speed trains have not only affected the day-to-day schedule of people travelling from one location to another, they have also brought parts of the world closer together for greater, more interesting experiences.

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5 Ways to Get the Most Out Of Your Relationship With A Developer

Startup-ItemsYou’re looking for a developer to work with to make your mobile (or web) app vision a reality and you’re excited to talk about your vision. But are you prepared for a developer’s questions like these?

  • What is your budget?
  • What devices will support your app?
  • Are there different types of users?

Developers are as psyched as you are about your project but they need to know as much about your app early in the Discovery Process so they can help you build it.

Before your first meeting you should be able to answer these 5 questions about your project…

Logical Additions

Please welcome these new faces to the Logic family!

Treasure-Ann-PoynterTreasure Anne Poynter joins Logic as the new Business Development Manager. She brings 15+ years selling IT Solutions and Services to a variety of industries. Treasure is a Michigan native but was also able to spend four years living in Hawaii consulting for marketing firms while obtaining her graduate degree from Hawaii Pacific University. She holds her MBA in Organizational Development and is also PMP Certified. Treasure hopes to continue growing Logic Solutions’ solid reputation and legacy using her passion for efficiency sprinkled with some aloha spirit! Connect with her on LinkedIn.

Chris-LiChristopher Li is a Sales and Marketing Associate with Quantum. Chris graduated from the University of Michigan in 2012. He has since worked on various projects including teaching a private cello studio of 15 elementary and high school students, gaining customer service and sales experience at Chase Bank, and re-developing the business model of the second largest hotel in  Columbus, OH. In his free time, Chris can be found playing his cello, spending time with family and friends,maintaining his fitness, and petting his dog. Chris is excited to be joining the team and is eager to begin contributing. Connect with him on LinkedIn.

Jimmy at SPARK’s Michigan Marketing Minds Event

CEO Jimmy Hsiao will be on the panel of  Michigan Marketing Minds – International Marketing Momentum on June 9 from 5-7pm. Sponsored by Ann Arbor SPARK, this event will discuss how local companies have expanded into the global market and tackled the challenge of marketing to an international audience.

This event is free, so we hope that everyone will come out to attend it! Details are below:

Date: Tuesday, June 9, 2014
Time: 5:00pm – 7:00pm
Event Type: Business Training, Entrepreneurs, Marketing
Location: SPARK Central, 330 E. Liberty, Lower Level, Ann Arbor, MI 48104
Cost: FREE

Description: Local companies are expanding into the global market and, along with this, tackling the challenge of marketing to an international audience. Panelists share the best practices for marketing across borders in this series event. Get some insight with no borders.

Register Now!

Blog: Google’s NEW Preference for Mobile-Friendly Website Design Will Influence Where Consumers Spend
Logic-Solutions-Is-Mobile-Friendly-smThe “mobile-geddon” is upon us.
On April 21, Google deployed a change to its recommendation criteria, one that heavily favors sites the search engine defines as “mobile-friendly websites.” Mobile-friendliness includes responsive design, quick-loading graphics, vertical scrolling, and more. You can read details about the change at many news outlets, such as Wireless Week.

The Logic Solutions team strives to provide you with relevant and interesting information in our monthly newsletter. If you have feedback or suggestions, please email us at outreach@logicsolutions.com. We look forward to hearing from you!
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