Magento is the most popular eCommerce platform on the market, built on open source technology that provides online merchants with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.


Magento History

Magento development started in 2007, with the first beta version released August 31, 2007. The company officially launched the platform in March 2008, and released the first mobile version in May 2010 while reporting 250% year-on-year growth. In June 2011, eBay acquired 100% of the company and still owns it today.

In late 2014 the company provided developers with access to the alpha version of Magento 2, which includes several improvements to performance and scalability, customization, external integration, installation, code quality, and testing.


What makes Magento great?

ScalabilityIntegration  |  SEO & Marketing  |  B2B & B2C Sales


Magento is the most popular platform for many reasons, not the least of which is its scalability. It is a powerful, feature-rich solution used by thousands of companies worldwide. As a leading open source solution, Magento has a vibrant ecosystem of independent developers offering products and solutions that replace costly custom development for common features and functions. These solutions include:

Magento extensions are modules that extend the functionality of the base platform, and can save you time and money otherwise spent on custom development. Trusted marketplaces offer thousands of free and paid extensions to bolt onto your website for features such as enhanced reporting, product filtering, specialized order import/export, personalization, sophisticated search, drop shipping and more.

When evaluating extensions to use for client projects, Logic’s experts look for several criteria that provide a high level of confidence in security and sustainability, such as extension rating, adoption rate, developer rating, frequency of updates, and responsiveness to platform updates.

Logic has also developed extensions for clients including:

Customer Support

  • Extended FAQ management – allows for easier FAQ editing
  • Issue Reporting – allows users to report website issues. Site admin can manage the issue categories and predefined Issue/Problem types for user selection, review issues online or in email

Buyer/Seller Communications

  • Allows users to ask questions about online product or report an issue relating to online product
  • Allows site admins to review and reply to questions or reported issues via admin portal or email

Lead Collection for Selected Interests

  • Users select from options of interest and five email address for interest-oriented subscription
  • Site admins collect and review users’ interests and email addresses

SEO and Marketing

Magento is well-known as an SEO-friendly platform with elements such as meta content, canonical tagging, URL optimization, redirects, alt tags for images, cache management, and much more.

Logic offers a comprehensive suite of Search Engine Optimization (SEO) services designed to attract users to your website. With our SEO services, your website will be more visible on the leading search engines.

  • Improve online visibility using strategic keywords and phrases
  • Implement SEO techniques with intent that your website will appear on the first page of organic search results, as well as satisfying other Key Performance Indicators
  • Increase conversion on strategic calls to action

The platform also comes with many marketing features including newsletter management, allowing you to create and send newsletters to segmented users of your website; Google Analytics integration; online poll management; landing page creating tools; promotional pricing controls; wishlist management; “send to a friend”; and more.

Magento B2B & B2C

Magento is an excellent platform for both B2C and B2B sales, as it can be easily configured to handle the catalog, ordering, and marketing needs unique to B2B processes. This includes customer-based catalogs and pricing, B2B payment options – invoicing and purchase orders, quote creating, authentication and corporate accounts, scheduled deliveries, configurable products, and so on. You can even program your site as a hybrid B2B/B2C marketplace.

Magento Community vs. Magento Enterprise

Magento currently offers two platforms, the free Magento Community edition and Magento  Enterprise. Magneto Enterprise comes with a hefty $18,000/year price tag, and we have found that Magento Community can satisfy 99% of our customers’ needs by using extensions or plugins where functionality is not available in the core product.


Showcase Mobile Sales App:
Your mCommerce Solution

Experts estimate that mobile commerce or “mCommerce” will account for $600 billion in revenue by 2018. The mCommerce landscape includes mobile retail, marketplaces, on-demand services, app-based services, sales enablement, and mobile payments.

We can integrate your Magento eCommerce system with Showcase, Logic’s mCommerce app for sales and marketing professionals, giving you a single platform by which to control your website and app data. For more information on Showcase, please see the attached information packet and