Logic Solutions February 2014 Newsletter

Horse (馬) is pronounced as “Ma” in Chinese. There is a celebrity “Ma” in each of the countries that Logic has an office. Yo-Yo Ma is a Grammy Award winning cellist in the U.S. He is a role model for my children who love classical music. Ying-Jeou Ma is the current president of Taiwan. Twice-elected President Ma and President Obama both went to Harvard for graduate school. Jack Ma is the founder of Alibaba Group, the eCommerce giant in China. Alibaba owns the consumer portal business Taobao (similar to eBay and Amazon), a B2B portal business, and AliPay (similar to PayPal). In 2012, two of Alibaba’s portals earned revenues of $170B, more than Amazon and eBaby combined. In fact, Alibaba is currently the most valuable part of Yahoo, which holds a 24% ownership. Mr. Ma (Mr. Horse) is a common conversational topic for me in all three countries.

Not only do the Chinese often talk about Ma (horses) in our conversation because of celebrity Ma, but also we really use Ma a lot in our daily conversation. Horse is injected in most conversations because of its multiple implied meanings. Let me offer you a quick lesson in conversational Chinese before I move forward.

Read the entire article here.

David Shaywitz wrote in a recent Forbes article the importance of emphasizing customer discovery and development in creating solutions that place far more emphasis on customer need. In the article, Healthcare Entrepreneurs Learn Important Lesson From The Valley: Your Solution Is Not My Problem, Shaywitz says, “Many ideas never go anywhere; many high-potential startups fail because their solution, while elegant, can’t be matched to a problem somebody wants to solve.” (1) In other words, many companies pitch their solutions without a solid understanding of the challenge at hand. He believes digital health entrepreneurs seem “especially susceptible” to offering a technology solution without considering whether it solves a problem for which a customer is willing to pay.

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A lot has changed in the world of technology since Logic Solutions opened their doors nineteen years ago. Our team of experts understand today’s technology environment, which is why we have a dedicated web practice with experts that stay on top of the latest best practices, tools and techniques. We are significantly experienced in WordPress, an increasingly popular and powerful website CMS system that can grow with your business over the years. We also have expertise in a variety of platforms including Magento, Drupal, Joomla and others.

Our knowledgeable team will work with you to understand your business needs and customize and tailor a website that fits perfectly with your organization’s objectives. We have a variety of experts that work together to give you the exact website that you need:

• Our project managers will work with you to consult and help you strategize a plan and develop and deploy your website to your fit your business needs.
• Our team of technology experts has the know-how to be able to bring your website and all of the functionality you are looking for to life.
• Our designers go beyond creating beautiful pages, they are also well versed in in responsive and adaptive design – an important consideration as the world continues to migrate toward more towards mobile devices.
• We have social media and SEO specialists on staff that will optimize your website so it appears higher on relevant search results.
• Our user interface experts will provide recommendations and feedback to ensure your website is easy to navigate.

Even after your beautiful website is up and running, we’ll continue to work with your team whether it’s to train you on administering your own content or we are maintaining your content for you you.

Check out the Logic Edge microsite for more information on how our web development practice can help your organization or email us at info@logicsolutions.com. We’d be happy to meet with you to and share how we can help take your web presence to the next level.

Showcase’s shiny new website (www.showcasecloud.com) is up and running, introducing new base packages: Showcase Suite (with total functionality); Showcase Sales (with Catalog, Order, and Customer Management); and Showcase Library (with our innovative sales and marketing document management system). To make things simple, the site features an instant price calculator where customers can easily determine average monthly cost per user and total monthly cost for each package.

Incidentally, we built the new Showcase website on WordPress, making it another great example of our expertise on this platform.

Enter Logic Solutions, who brought in a team to learn the application and test plan in order to provide daily test reports to the OrthoFi team in Denver. Logic Solutions pulls the new code, runs its through test plans, returns a final report to OrthoFi and logs any issues that might arise.

“Logic Solutions was able to learn our system, our complicated test plan and add value very quickly,” Nathan Gudritz (OrthoFi’s Chief Technology Officer) said.

When it comes to working with our clients, providing value is our number one priority. We’re proud to work with companies like OrthoFi.

If he’s not at home in Michigan or at Wellmed in San Antonio, you might find Chak at The Outer Banks in North Carolina (his favorite vacation spot) with his wife. Though he might not look like it, Chak loves opera. “The musical form, not the browser,” he says. To date, Chak considers his biggest achievement as living the American Dream everyday.