Showcase at the 2013 SnowSports Industries America (SIA) Snow Show

Angela Kujava Technology Leave a Comment

We’re heading to Denver for the 2013 SIA Snow Show this Thursday through Sunday to demo our Showcase for iPad B2B sales and marketing automation app.

sia13The SIA Snow Show is a 19,000+ person conclave of suppliers, retailers, reps, athletes, media and other professionals in the snow sports industry (think apparel, skis, snowboards, headphones, other accessories).

Like with most trade shows, technology and trendiness in product design are two key factors predicting the coming year’s sales outcomes.

This year, we’re seeing this culture of innovation spread into the increasingly bonded worlds of sales, marketing, and IT in the form of cloud technology and mobile business apps.

For example, here’s an extremely common problem: the vast majority of product-based B2B and B2R companies companies still rely on a multi-step pen-and-paper sales process to intake orders from the field.

This causes field reps to waste precious real selling time, presenting companies with a huge opportunity cost.

With Showcase, the pad (/ the cloud) is mightier than the pen.

maui-jim-proddetaila-011012SnowSports manufacturers can completely eliminate paper order forms–building and processing orders electronically at the point-of-sale–and organize all of their digital sales and marketing assets in the same custom-branded sales app.

To learn more, check out, or contact Mike Huegli (, who will be on the ground in Denver.

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