October 2015 Newsletter

Marketing Team Newsletter

Client Spotlight:
Congratulations to Applied Fitness Solutions

Applied Fitness Solutions (http://4afsfit.com) used to have two separate websites – one for desktop and another for mobile. However, many of their mobile users still found their way to AFS’ desktop site to read blog posts about client success stories, and the lack of Responsive Web Design (RWD) made it difficult for site visitors to engage with the content. AFS felt this negatively affected their business and hindered them from reaching out to the broadest audience base possible.

Logic analyzed AFS’ website performance and discovered that the site’s high bounce rates supported AFS’ suspicions. We are proud to say that AFS’ website is now fully responsive and optimized for use on all devices. Logic and AFS expect this update to greatly improve their SEO, website performance, and visitor retention rates.

Performance Network Theatre

LSI_portfolio-Performance-Network-Theatre01Performance Network Theatre (http://www.pntheatre.org) is an award-winning professional Equity theatre located in downtown Ann Arbor with shows and events for children and adults year-round. With over 225 performance dates per year and a thirty-year history of quality programming, the Network engages with thousands of patrons every year, and needed a website that could keep up with their rigorous performance schedule. Unfortunately, the Network didn’t have anyone on staff who was familiar or comfortable with the technical aspects of website maintenance, and their previous content management system didn’t provide them with the tools they were looking for.

Logic Solutions jumped in and helped the Network rebuild their website in WordPress. The new site is responsive, integrates with their third-party ticketing system, and features a new events calendar. The modern design has an intuitive navigation that makes show and donation information easy for patrons to find. Best of all, the site can be easily managed and maintained by the Network’s non-technical staff!

Read the case study

University of Michigan Health Services (UMHS) Interpreter Services

UMHS Interpreter Services (https://www.umhs-community.org) seeks to to provide high quality, effective, and relevant medical interpreter courses to current and future medial interpreters. With over 100 medical interpreters in more than 70 languages, Interpreter Services seeks to empower patients by providing them access to outstanding healthcare. Interpreter Services’ staff were dissatisfied with the aesthetics of their old site and wanted something that was easy to maintain by non-technical staff members. Additionally, Interpreter Services wanted to expand their curriculum to online courses and sell their class materials to interpreters worldwide.

Logic designed the new site in WordPress. The site allows students and interpreters to sign up for offline and online classes as well as purchase class materials anywhere in the world. UMHS Interpreter Services is preparing to start Phase 2 of their project to expand their online course capabilities, including discussion forums and event registration.

FREE Downloadable Checklist x 2!

Project-Takeover-QuestionnaireFor whatever reason, you’re not happy with the work your previous (or current) developer has done on your project. It’s not what you imagined your finalized product would look like and you’re now looking for a different group of developers (we hope us!) to help you finish what’s been started.

Our Project Takeover Questionnaire prepares you for your first meeting with the developer that is taking over your project.

FREE Downloadable Checklist x 2!

No matter if you’re developing a new eCommerce solution or redesigning an outdated one, you probably know that it needs to integrate with a third-party system – an ERP, CRM, online marketplace, accounting software, or marketing solution. Integration can be complex depending on how much information is incorporated with your eCommerce.

We’ve made a checklist for you to help your eCommerce developer better understand your integration needs.

Download this checklist

Logical Additions

Tiffany-LiuTiffany Liu is Logic’s Junior Tech Lead. She works on websites, web applications, and assists with a number Logic’s client projects. Tiffany recently graduated from the University of Michigan with a concentration in Life Science Informatics. Outside of work, Tiffany can be found enjoying hiking, music, and learning new things about technology.


Tim Shih joined Logic Solutions’ as its Technical Intern in August and is working on eCommerce web development with Magento 2. He graduated from Wayne State University with a Masters in electrical engineering and researched on wireless network optimization.

We have a Google AdWords Certified Professional!

Cheryl-Gong-AdWords-CertificateIn addition to being our in-house SEO Specialist and Google Analytics Certified Expert, Logic’s Web Services Manager Cheryl Gong recently received a Google AdWords certification. This certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

We are so proud to have an online advertising professional in our company. Please join us in congratulating her!

If you have a project that needs SEO, site performance analytics, or AdWords help, contact us!

Blog: Expanding mCommerce Beyond Traditional Markets
Souce: Xinhuafinance.com

Souce: Xinhuafinance.com

For people who consider themselves as “not very technologically savvy”, eCommerce might seem like a crazy, difficult idea to wrap your head around. Because eCommerce is based in virtual transactions over the internet, the eCommerce market might feel like it is only created by and for the high-tech millennial generation.

What if we told you that instead of thinking of eCommerce as “electronic commerce”, the “e” can also stand for “easy”? Recent technological advancements in eCommerce can open the doorway to more disparate markets.

The Logic Solutions team strives to provide you with relevant and interesting information in our monthly newsletter. If you have feedback or suggestions, please email us at outreach@logicsolutions.com. We look forward to hearing from you!
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