The holidays may be over, but eCommerce marketing never takes a break. In fact, the new year is an ideal time to focus on developing new strategies for moving inventory. Now that holiday rush stress is over, take some time to analyze your eCommerce performance during 2016 Q4, gather sales data on what was successful (and what wasn’t), and start outlining your game plan for the 2017 holiday season.
To help you get on top of the curve and sail past your competitors, here are three areas your business’ eCommerce strategy should focus on for the coming year.
1. Seamless mobile shopping experience is a must-have.
Mobile markets have been on a steady rise for the past few years, and predictions for 2017 show that the trend will continue. With an increasing number of customers seeking and using mobile platforms to do their shopping, it is imperative for you to make sure your mobile shopping experience is not just up to par, but also enjoyable and efficient for your customers. Here are some questions to ask when setting your mobile shopping strategy:
- Can your customers just as easily make a purchase on their phone as their computer?
- Is your eCommerce site responsive to different mobile and tablet screen sizes?
- Do you have an application that optimizes and integrates the mobile shopping experience?
If you already have an eCommerce solution, it’s time to focus more on improving the existing shopping experience with optimized site search & filters, streamlined mobile checkout, and re-marketing efforts tailored for your mobile shoppers.
2. Email marketing can boost customer loyalty and maximize sales.
From email campaigns to the post-purchase experience, more and more companies are using personalized content and messages to engender customer loyalty and maximize sales. Now is the time to revamp or newly implement strategies aimed towards personalization so as to reel in and hold onto new and existing customers for the rest of the year. When you prepare your next email campaign, ask yourself:
- Does your email marketing use personalized content to address your customers?
- Do you provide suggestions to your customers based on their shopping preferences?
3. Target millennials to expand your audience.
Furthermore, the group most inclined to do their shopping online (as opposed to in-person) is millennials. The percentage of millennials who claim to do the majority of their shopping online has been on the rise, so it’s important to ask yourself if your marketing strategies are working to capitalize on this group.
Don’t waste this opportunity! Take action and makes changes to your shopping experience. A key factor in setting yourself up for success is having the right partner who understands the eCommerce landscape and is also well-versed in mobile and responsive technologies. If you find yourself in need of assistance with eCommerce marketing and strategy in the coming year, don’t hesitate to contact us with any questions or to set up a meeting.
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